Value Proposition App

We worked on designing the look and feel of Mercer’s value proposition, distilling their leadership offering down into a series of simple models, diagrams and infographics. We then combined these with a number of carefully curated client stories to create an interactive iPad app. We used a minimal style, with bright colours against dark backgrounds to help make the content as digestible as possible.

ClientMercerServicesDigital, Art DirectionYear2016

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