RBS – None Core

The company were looking for a way of communicating to employees how their future careers may evolve, whether they stayed with the company or moved on to pastures new. They wanted a way to make employees to feel valued and want to strive to be able to develop their careers. We wanted to create a brochure with an organic, personal feel, steering clear of the usual banking cliches of cold, corporate imagery. Using backlight photography of trees and grasses in the wild we suggested a feeling of natural growth. A fresh, pastel colour pallet and recycled paper stock continued the gentle approach

ClientRBSServicesArt Direction

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