Mercer brand

Working with internal creative team, and external brand agency to deliver a complete brand refresh for Mercer.

The solution

Whilst the original intention was for a brand evolution, we actually went live with a whole new visual system. "Welcome to brighter," a new, optimistic, inclusive tagline conveyed the spirit of Mercer and helped drive the principles for the brand. I created a new, brighter more accessible color palette, which combines with short, bold headlines and isolated imagery. This helped to give the new brand a strong, confident point of view.

Bespoke icon set
Full set of templates
Comprehensive image library

Brand center

I delivered a comprehensive brand center, comprising of over 100 pages of brand guidelines. This was the first of it's kind for Mercer and currently has 12,000 active users.