Growth Markets Magazine

Mercer Voice on Growth Economies is a 100-page digital and printed magazine promoting Mercer services in growth markets across the world. Produced in five different languages, Voice on Growth Economies is a flagship publication providing insights on the current trends and challenges facing HR and finance leaders across Latin America, Asia, the Middle East and Africa.

The Creative team was tasked with naming the publication, creating the look and feel for the magazine and associated marketing collateral, editing the content, designing the layout and coordinating printing and distribution.

In creating the look and feel, we faced the challenge of making the imagery applicable in different cultures. The creative concept was based on using Mercer’s photographic icons, which instantly created an ownable, distinctive design and ensured that we could circumvent any diversity issues likely to come up at the translation stage. In a subtle nod to the notion of growth and development in Asia, the bonsai tree was chosen for the front cover as a symbol of life and prosperity.

ClientMercerServicesArt DirectionYear2017

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