Fujitsu – Brand Engagement
Fujitsu is a Japanese multinational information technology equipment and services company.
It is the world’s third-largest IT services provider. Fujitsu chiefly makes computing products, but the company and its subsidiaries also offer a diversity of products and services in the areas of personal computing, telecommunications and advanced microelectronics.
It has approximately 162,000 employees in over 100 countries.
We worked in partnership with Lippincott to help engage a global workforce with a new brand and customer experience.
A number of guides were developed to communicate the new Fujitsu brand to the company. The books detail what the rebrand will mean for employees and for customers.