Liverpool Student Lets – Visual Identity
Liverpool Student Lets is a letting agent specialising in Student Accommodation in Liverpool. Based in Renshaw Street premises within the heart of the Knowledge Quarter, they offer a wide range of Liverpool university accommodation to the city’s student population.
LSL wanted us to design them a complete visual identity, from the ground up, covering a logo and colour palette, photography style, tone of voice and art direction. They wanted something slick and professional, steering clear of the usual student clichés.
Joining, linking, and creating unions are the basis of this identity. The bond between property and tenant, of landlord and property manager, of property manager and tenant all depicted, and the notion of a bond, and of effortless process is reinforced.
Uppercase Univers typeface lends an air of sophistication, without becoming unapproachable. We continued the purple colour throughout and have designed their logo marks, website, brochures, stationary, flyers, and property boards.