Fujitsu – Brand Posters
Fujitsu is a Japanese multinational information technology equipment and services company headquartered in Tokyo, Japan. It is the world’s third-largest IT services provider measured by revenues. Fujitsu chiefly makes computing products, but the company and its subsidiaries also offer a diversity of products and services in the areas of personal computing, telecommunications and advanced microelectronics.
As part of Fujitsu’s re-brand we worked on a print campaign to communicate the updated company message.
We started by adding photography to each of Fujitsu’s core values: genuine, responsive and ambitious. We then designed a number of ads, using the photography and core value as the foundation. These images are now a key part of the Fujitsu brand.