Fujitsu – Brand Posters

Client: Fujitsu
Project: Brand Posters

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Fujitsu is a Japanese multinational information technology equipment and services company headquartered in Tokyo, Japan. It is the world’s third-largest IT services provider measured by revenues. Fujitsu chiefly makes computing products, but the company and its subsidiaries also offer a diversity of products and services in the areas of personal computing, telecommunications and advanced microelectronics.

As part of Fujitsu’s re-brand we worked on a print campaign to communicate the updated company message.

We started by adding photography to each of Fujitsu’s core values: genuine, responsive and ambitious. We then designed a number of ads, using the photography and core value as the foundation. These images are now a key part of the Fujitsu brand.