Nike – eLearning
Nike are one of the world’s largest suppliers of athletic shoes and apparel, with revenue in excess of US$24.1 billion. As of 2012, it employed more than 44,000 people worldwide. In 2010 the brand alone was valued at $10.7 billion, making it the most valuable brand among sports businesses.
Nike asked us to create some elearning to communicate how their new compensation and rewards structure works. This would need to be visible to their 40,000 employees, all across the world.
We devised a sleek and simple html surround, with a dark, understated colour scheme so that it blends into the background. The content was then broken down into a number of short scenarios, ensuring that it was as easily digestible as possible.
In order to overcome the diversity complications that can arise from using photography, we created a set of abstract, geometric characters to deliver the content. Using the bold colours from the Nike palette, and some simple, playful touches we were able to give the content a more youthful feel without dumbing down.