Mercer – Diversity
Mercer is an American global human resource and related financial services consulting firm, headquartered in New York City.
They are one of the largest consulting firms in the world, operating internationally in more than 40 countries with more than 19,000 employees. Mercer is a subsidiary of Marsh & McLennan Companies.
Mercer wanted a unique look and feel for their diversity and inclusion offering; an identity that is light and friendly without being over familiar or clichéd.
We decided to use closeup photography of paint being mixed on artist’s palettes. This serves as an instantly recognisable metaphor of the diverse range of people that combine to create one organisation.
We used full-bleed photographs to highlight the macro details of the paint mixing on the palette, juxtaposed with solid bright colours. The brochure has been warmly received and we have been asked to produce the accompanying website.