Haus Liverpool – Visual Identity

Client: Haus Liverpool
Project: Visual Identity

Deliverables: Brand Guidelines, Logomark, Art Direction, Stationary, Business Card, Brochures

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Haus Liverpool is an estate and letting agent based in the heart of Liverpool City Centre. Their 5000sqft premises located on Renshaw Street give them the ideal location to specialise in property in the Liverpool City Centre and beyond.

Haus wanted an identity that set them apart from the city’s other, more traditional, estate agencies. They wanted something bold and fresh, contemporary but not too playful.

 

We were responsible for creating the brand’s look and feel, including logomark, colour pallete, stationary, property boards, signage and website. The company’s signature purple colour, unites the divisive red and blue of the city’s football teams and forms the basis for the visual identity.

For the mark, a simple lowercase “h” made from two, stylised rectangular blocks gives the impression of pair of large, architectural towers, rising out of the ground. Photography of Liverpool’s iconic landmarks helps ensure the brand is unmistakably Liverpool.