Who we are
We are Dangar. We are a design agency specialising in creating visual identities, graphic design and art direction. Our philosophy empowers companies to express themselves through clear and consistent communications and design excellence. We seamlessly transition between the physical and digital world, engaging every project with expertise, intrigue and lust.
Small but scallable
We are a small, independent studio with a large network of some of the most talented individuals in the industry. This keeps us agile, enabling us to work with small businesses establishing their first foothold in the market, whilst allowing us to help multi-national brands refining their narrative.
Local yet global
With the range of digital communications tools growing wider by the day, the importance of geographic location is lessening. This, coupled with our global network, ensures that we can always meet your needs, whether you’re just down the road, or on the other side of the planet.
Passionate but pragmatic
At Dangar we are all passionate about design. There is nothing we love more than creating new designs. Passion alone is not enough though and at Danger we combine excitement with methodical, rational thinking to ensure that every job is a complete success.
Consistent yet dynamic
Our designs are built to last, with a quality that never wavers. Every job we work on is created with the intention that it shall look as relevant now as it will in ten years time. Technology progresses, delivery methods evolve, whilst we will evolve too, our standards will only escalate.
What we do
Our dexterity covers a broad creative spectrum, which includes art direction, branding, copywriting, editorial design, graphic design, illustration, infographics, packaging and web design. We’re far from being a jack of all trades, master of none though. We use an enviable amount of experts to ensure that every project is of the highest quality it can be. We don’t really like pigeonholing our work as it often blends between boundaries, but if we had to put it into categories, they’d be as follows:
Logotypes & Brand Marks
Strategy & Positioning
Tone of Voice & Copywriting
How we do it
Whilst every project is different, the recipe for it’s success remains the same, with open dialogue, collaboration and partnership being the key ingredients. This helps us to get create a clear understanding of what you need as well as what you want, enabling us to provide a meaningful response. Our 4D process is tried and tested, but we will always help to guide you through it so that we can help simplify the complex.
The planning phase. Before any design work, we commence by creating a clear definition of the problem. We may observe your competitors, or analyse your customers, researching thoroughly until we clearly understand the who, what, when, where and why.
We create initial designs based on our solid research. We use our creativity to balance the need for strategic communication with a desire to strike an emotional cord. This process functions most effectively when we work iteratively and are able to share our ideas.
Once the final concept has been decided we will ensure that it’s perfectly executed. We can liaise with suppliers, or developers, relieving you of the stress and workload of the fulfillment. We will always ensure the everything produced meets our exacting standards.
Our designs are built to last, but as your business blooms, and technologies evolve your needs may adjust too. We hope our relationship can blossom too and we’d love to partner with you to develop your brand so it thrives in a continuosly developing world.